Backdrop is on a mission to make every sales rep perform at their best, on every call, every time.
Sales has always been a craft: but for too long, reps have been left to figure it out on their own. Scattered notes, last-minute prep, generic training that doesn’t reflect the real conversations happening in the field. Backdrop changes that. We built a platform that meets reps where the work actually happens. Before the call, on the call, and after it.
Our background is technology sales, where we see the dependence on sales engineers, the real (and justifiable) difficulty selling to savvy, technical, buyers and the unfairness when it comes to hitting quota for sellers that aren’t onboarded yet.
Backdrop makes quotas achievable and drives a win-win culture for all. Backdrop gives every rep the preparation, the real-time support, and the follow-through tools they need to show up sharp and close with confidence, regardless of experience level.
Backdrop is enablement in the flow of work.
Co-Founder & CEO
Before Backdrop, Roi led go-to-market at Port (DevOps) and R&D at Sightfull (revenue analytics), working both the technical and commercial sides of how a complex product gets sold. That experience shaped his understanding of how hard it is to sell technical products to sophisticated buyers.
Co-Founder & CTO
Tal leads engineering at Backdrop, where milliseconds matter. His work in cybersecurity at Oasis Security and real-time intelligence in the IDF shapes how Backdrop surfaces critical information exactly when a rep needs it, not a beat later.
We are fortunate to work with some of the best people we know. We’re always looking for talented people who want to reshape how sales teams perform.
and a group of angels in the security and DevOps space, including Eran Gorev, a Partner and President of Israel, at Francisco Partners.
