Send Backdrop Calls to Clay
Add each Backdrop call as a row in a Clay table with a webhook source, enrich the company and buyers, then push it to your CRM.
Clay adds each call Backdrop sends as a row in a table. Use it when you want to enrich the company or the buyers before the call reaches your CRM.
Step 1: Create a webhook table and copy its URL
Clay's guide: Webhooks in Clay.
Step 2: Add the URL in Backdrop
Add the URL as an endpoint on the Webhooks page in app.getbackdrop.ai, and choose the events you want. See Add your URL in Backdrop.
Then open the endpoint's Testing tab and send an example event. It shows up as the first row in your Clay table.
Step 3: Pick out the fields
Each call arrives with its details under data. Pull the ones you need into
their own columns, like data.account.domain, data.title and data.summary.
See Event types for every field.
Step 4: Enrich and send to your CRM
Add enrichment columns as you would on any Clay table, for example the company
from data.account.domain or the buyers from data.attendees. Then add your
CRM's action column (HubSpot, Salesforce or another) to create or update the
company and contacts, and log data.summary on them.
From now on, every call adds a row and runs through the table on its own.
Zapier
Catch each Backdrop call in a Zap with Webhooks by Zapier, then log it on the right company and contacts in HubSpot, Salesforce or any CRM Zapier connects to.
HubSpot workflows
Trigger a HubSpot workflow straight from Backdrop's webhook, with no tool in between, to update the company and create tasks after every call.